OUR STORY

Natural and organic as an obvious choice *

Zao Makeup is an organic make-up brand owned by Cosm’Etika France. It was co-founded in 2012 by four friends, David Reccole, Philippe Donnat, Yvan Rouvier and Salima Macozzi Reccole. Lovers of nature and aware of the impact of our consumption on the environment, the 4 friends chose to develop an organic makeup brand in accordance with their deep values. They gave birth to Zao Makeup, the first refillable make-up brand, 100% natural and certified organic by Ecocert.

It all started in Asia*

The inspiration came from Asian countries for which one of the founders, David Reccole has always been passionate about. Traveller by nature, he has travelled to India, Vietnam and China …

The idea was born from a Taiwanese friend who one day offered him a box containing a mechanical pencil and a bamboo pen. Seeing these two cylindrical objects with such thin walls, he had a brain wave! If it is possible to make a pen, it is conceivable to create lipsticks and other bamboo makeup packaging. On his return from Asia, the 4 friends were conquered by the idea and the adventure of Zao began …

“The beauty of bamboo outside, the benefits of bamboo inside.”*

Convinced that a line of certified organic makeup must use a natural packaging, the elegance and modernity of bamboo made it an obvious choice for David, Philippe, Yvan and Salima. All trees are carbon storers but bamboo’s exceptional growth rate makes it a carbon capture champion during its life-cycle. It allows Zao products to display a reduced carbon footprint.

Bamboo is also incorporated into formulas in the form of sap powder, leaf hydrosol or bamboo rhizome macerate. This plant is rich in organic silica, an element naturally present in our body and that which participates in the process of producing collagen, which preserves the elasticity of tissues.

Bamboo is the distinct identity of Zao Makeup.