Prim’Soft is a base primer and skin perfector offering a light and velvety texture with a matt finish. For use as a makeup primer, it’s a first essential step towards a beautiful complexion. It mattifies the complexion for long-lasting makeup application, whilst it can also be used alone to perfect your complexion. This amazing product minimises pores, blurs imperfections and mattifies oily areas without drying skin, guaranteeing a shine-free complexion.
Formerly known as Sublim’Soft, this primer has been reformulated with a new name to match the Zao primer ‘family’.
Ingredient highlights:
Organic aloe vera: Known for its softening and calming properties, aloe vera repairs and soothes even ultra-sensitive skin. An excellent moisturiser, it helps to compensate for skin’s water loss.
Organic argan oil: Rich in vitamin E, argan oil is renowned for its nourishing, regenerating and restructuring properties. It is an ideal active ingredient to fight against skin ageing due to its high antioxidant content. Its fatty acids restore suppleness and softness to dry and depleted skin.
Organic Bamboo Extract: Rich in organic silica, which stimulates the formation of collagen and elastin fibres, it helps the skin to regain firmness, elasticity and maintain moisture levels. It also provides a soft touch to skin.
Silica: Silica is a mineral element used for its mattifying and smoothing properties. A very fine and soft powder, it provides a silky finish on the skin, in addition to absorbing excess sebum and blurring imperfections by optical effect.
Use the pump action to deliver the correct amount for application and then apply evenly from the centre to the outside of the face and on the neck, using either the Foundation Brush 711 or your fingertips.
Beauty tip: The Prim’Soft can be used alone or under the foundation to facilitate easy application and achieve longer-lasting makeup, but it’s starring quality is that you can use it to replace mattifying powder. Simply apply before foundation to achieve a naturally matt look without the need for finishing powder. Your skin looks flawless and matt, yet completely natural.
You can also use over foundation: simply pump some product into your hands and apply to key shine-prone areas of your face, blending in with fingertips. This product works particularly well for those with oily t-zones to help keep shine at bay, and also for those wanting to conceal open pores or fine facial hairs that are accentuated by finishing powders. It is also ideal for mature customers who feel that finishing powders are ageing, and for those with dry skin for whom finishing powders can look ‘cakey’.
(F1): AQUA (WATER), ALOE BARBADENSIS LEAF JUICE*, SILICA, OLEYL ERUCATE, GLYCERIN, ARGANIA SPINOSA KERNEL OIL*, POLYGLYCERYL-10 MYRISTATE, POLYGLYCERYL-10 STEARATE, 2,3-BUTANEDIOL, BAMBUSA VULGARIS LEAF EXTRACT*, TOCOPHEROL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, GLYCINE SOJA OIL, SODIUM LEVULINATE, CITRIC ACID, PARFUM (FRAGRANCE), SODIUM HYDROXIDE, LEVULINIC ACID, SODIUM ANISATE, XANTHAN GUM, GLYCERYL CAPRYLATE, CI 77820.
*ingredients from organic farming.
